Don’t believe the newspapers!
Last week I spent three days working in Dublin and this meant that I had three days of reading their national newspapers. Now I thought our press was full of doom and gloom, but I even think the Irish are better than us at this. On most days the papers were full on how poor the economy was performing, unemployment was rising, taxes going up, you get the picture. They even had a two page spread every day, with the title of the pages called Recession Update. By the time I got to page 20, even I was ready to jump off a cliff and I don’t live there.
One particular day, on page 18 there was a small paragraph and I mean small, on how an Irish Manufacturing Company had won some orders abroad and was creating an extra 85 jobs. What a story that was, a real success story, a company expanding and yet it was hidden away on page 18. Now I don’t know about you, but if that was put on the front page and then a 2 page spread later on in the newspaper, what would that do to the economy of Ireland. That would be a great story to promote and I am certain would benefit the whole economy. Yet they want to fill it with doom and gloom.
The papers make me sick and that is why I don’t buy them anymore, except the Sunday Times in the winter. They are full of bad news. It makes my blood boil. In fact I go far as to say that they are a Recession’s best friend.
In last weeks Express, I am certain it read that many people were not going on holiday etc, you get the picture. In the same note I spoke with a receptionist at the Hilton Hotel at Manchester Airport and she told me that they are bombed out and when I have been travelling, the Airports have been busy.
When I spoke to two Irish clients of mine, they told me they were as busy as ever and were making record sales and profits. Yes these clients have taken a number of my programmes and it has worked, but they have are also gone on other courses and are full time Marketers. When I told them about the headlines in their papers and that there is a recession on and they should not be doing so well, there answer was they they don’t read the newspapers, don’t watch the news and their radio plays music all day. They said they didn’t even know there was a recession on.
They said this with a sarcastic smile.
Enough said.
