Sales Myth Revealed – Part One
I am often told by certain clients that they are no good at selling and you have either got it or you don’t. In other words, successful sales people are born. This is incorrect. I have never been past a hospital yet that has a banner outside saying “Sales Person born today!! No woman in the delivery room looked at her newborn child and said “we’ve got a sales person!”
Everyone starts out with pretty much the same abilities. Where you go from there then depends on many factors. However, what you become in life boils down to the skills you master along the way.
Selling has been called both an art and a science. The title doesn’t really matter. What matters is that selling skills can be learnt just like the skill of riding a bike. It just takes practice, practice and then more practice. It has to be an ongoing thing.
Another aspect of this myth is that in order to succeed in sales, you must have “the gift of the gab”. While it is true that you must not be afraid to talk with people, it is even more important that you learn to listen.
The human body is amazing. We have been given two eyes, two ears and one mouth. However, very rarely do they get used in that order. If we spent more time asking questions and truly listening to the wants and needs of the client, more opportunities and sales will be created.
Tomorrow I reveal another myth.
