Walk the Talk
Last week, I signed some new business with a client who took one of my courses a few years ago. The programme was an In House Programme that I would be delivering in September. At the end of the conversation the client said something that really made me feel good. He said ‘Ashley the reason why I am going ahead with you, is that you walk the talk’.
He then went on to tell me that that he had also contacted another company about this programme and yet 24 hours later he still had not heard from them despite having left a message on their answerphone. During those 24 hours, we had
1. Spoken to the client in depth about his objectives.
2. Put a proposal together.
3. Answered all his questions.
4. Agreed a fee and then booked dates.
He was delighted.
I was obviously delighted not only to be able to deliver the programme, but also with his compliment.
Just picture the scene; you are waiting for your exercise workout, in the studio of a gymnasium. You are nervous and you are waiting in anticipation for your Instructor, who you have never met before and you have only spoken to on the telephone. Then all of a sudden, the Instructor walks in and he or she is 24 stone and eating a bag of chips.
What would you think? Would you feel comfortable and confident in the abilities of your teacher? Of course you wouldn’t.
Isn’t it important in business that we walk the talk?
If your business is a 5 star hotel, you would give 5 star service all of the time, if you are in sales, you look the part when you go and visit clients and demonstrate world class communication skills. If you are dentist of course you have a beautiful smile and naturally that goes for all your team. On a separate note, some of my clients have told me that once there team had their teeth whitened their sales of teeth whitening increased dramatically.
So in summary, make sure we all walk the talk, and are a perfect example of the products and services we provide. It not only builds trust, but gives people confidence when they are choosing whom to do business with.
